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Why vending machines?
Automated vending machines are a popular format for dispensing products & services around the world. The trend, though, is nascent in India, for a variety of reasons - discussed in our whitepaper here. However, the retail explosion and modern urban lifestyles are changing the scenario.
As organized retail seeks to expand its footprint across the country, vending machines offer a convenient platform to scale rapidly at a fraction of the cost required to set up retail stores. They could also offer FMCG companies an alternate distribution format apart from the regular kirana stores and supermarkets.
One size does NOT fit all
Regardless of the possibilities vending could hold, for automated vending to gain prevalence in India, it has to be designed with the Indian consumer's preferences in mind. She may not carry the exact change, she may not carry plastic bags and she wants a good deal - whether it is from a vending machine, a kirana store or a super market.
Imagine a machine that can interact with her, knows her buying preferences, gives her promotional offers on the fly; suggests additional products to her; all this in the convenience of her own apartment complex and available round-the-clock.
Invention Labs is designing vending machines that the Indian consumer will love to shop from!
Why has vending machines not been successful in India so far? What should be the defining features for an 'Indian' vending machine? We discuss our thoughts on these questions in our whitepaper here.
Mail us at products@inventionlabs.in for more info.